Depending on your business, it can be important to be listed in Google’s local results. Google’s local results use a different ranking algorithm than Google’s organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the local results?
What are Local Results on Google?
Google uses unique variables in the local ranking algorithm. However, Google’s local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google’s local results.
Here are 4 things that you can do right now and easily to improve your position in the local search results:
1. Have an active Google My Business account
Of course, you should have a listing on Google My Business if you want to get listed in the local results. However, it is not enough to have a listing.
Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings.
2. Try to get reviews and respond to them
Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There’s also a correlation between high rankings and a mention of the city in the review text.
Businesses that respond to reviews also tend to get higher rankings than businesses that do not respond.
3. Optimise your links
Links are a crucial factor for high rankings in Google’s organic results. They also help you to get higher rankings in the local results. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings.
There are link analysis tools out there such as the Link Analyzer Tool by Small SEO Tools if you want to analyze the links on your website. Whether you’re acting in response to the latest Penguin update or performing a regular link audit, this free Link Analyzer Tool by Small SEO Tools makes the process of reviewing and analyzing your links as easy as possible.
It can be a bit time consuming because this website link checker tool can only be used to analyze the links on one URL (web page) at a time. So, if you want an in-depth link audit, you should analyze the individual web pages one by one, and not only the home page.
4. Optimise your pages
Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. If you want to get high rankings, include your keyword on the web page.
Don’t forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc.
Get on with it and do it now!
High rankings on Google for the right keywords will bring targeted customers to your website