Now we know that you are all busy people who want to keep your Twitter account and Facebook Page and your LinkedIn account and (***fill in your favourite social network here…***) updated with great posts. But we all just can’t take a break every hour or so to post them to your account. This is exactly where Buffer comes in.
Buffer is a very neatly organized service that makes it easy to keep multiple social media accounts up to date and allows you to send tweets and posts to be sent on a schedule.
It automates the timing of your social media posts. It sports a sophisticated interface, and options for including several social networks, notably Facebook, LinkedIn, and Twitter. Its free service works well for personal feed, and its $10-per-month Awesome level service adds the features a business needs.
How to Start…
To start using the service is simple, you sign in using any of your Twitter, Facebook, or LinkedIn account. Once you’ve signed in, you have to add the social networks you didn’t use to sign in, as well as any Facebook pages and LinkedIn Groups that you manage.
Buffer lets you compose tweets and status updates, which can be posted across your many networks at once, and helps you decide when to post them. You can post them immediately, or choose the “Add to Buffer” option, which lets Buffer decide when to post it.
Manage Twitter, Facebook & LinkedIn Accounts
Buffer lets you to have a free account, which lets you manage one Twitter, Facebook (page or profile), and LinkedIn account with up to 10 updates in your buffer. This is the free account limit.
Alternatively you can pay US$10 a month to manage up to 12 social profiles, you can have unlimited posts in your buffer, and can even add 2 more team members to help manage it all. This means that every time you add an update, you can choose to set it to send out of one account or multiple accounts across different networks simultaneously.
Set Up Your Own Updating Schedule
The main feature is the ability to set a tweeting or updating schedule unique to each account you manage in Buffer.
In your account settings, you can create one or more buffering patterns for different days of the week. This way you can have lots of updates Monday through Friday, and sprinkle a few updates over the weekend when you might be getting less traction but still want to keep things updated.
Easily Add Updates to Your Buffer
Once you have your updating schedule set up in Buffer for each of your social accounts, you can add new updates easily with the simple interface shown above.
Simply edit your update and select the social networks you would like it sent out to. Buffer will place the update in the next available time slot on your updating schedule.
The following apps, extensions, and extras will make it easy to add updates to your Buffer.
Use it on Everything with Apps, Extensions, and Extras
Buffer offers many different apps, extensions, and extras that allow you and your team to use it many different places online. Start by installing the extension for your browser as a start and minimum.
Once you have installed your extension, you get a button to use to add updates to your buffer at the top of your browser (usually to the right of your browser’s address).
Clicking on this Button will send the current page to clip it to update one or more of your social media accounts with a link to the webpage you are browsing.
Buffer Tweets, Facebook Posts, and Other Networks
Not only will you have access to adding updates to Buffer using the Button on your browser, but you can also add updates to your Buffer from social networks directly including
Buffer Tweets Using the Twitter Retweet Button
So you still like using the Twitter retweet button on webpage, no problem. Buffer will now appear as an option within the Twitter retweet button dialogue screen as well.
Use Buffer on Your Smartphone
Smartphone users aren’t left out in all this of course, just download the app for iPhone and Android. You can also bookmark to add updates to your Buffer from your phone browser.
What Tweets Get the Most Engagement
Does your team need to know:
- What times of day do we get the most engagement with our tweets?
- What topics does our audience like most?
- Who is interacting with our tweets?
If so, this has analytics that has the answers. You can look at the analytics for your Twitter accounts to see which tweets get the most retweets, mentions, clicks, potential audience exposure, and favorites and Facebook and LinkedIn shares.
We use it!
Well I hope this outlines the ways this can help manage your social media accounts. We at The Army of Flying Monkeys certainly find it a useful tool for our team.
In reality this works very much like scheduling WordPress posts. We advocate lining up multiple posts at once and spreading them out over a time period. No need to post 4 news items today and then nothing for a month!